Marketing leadership for practices that need results, not decks

Holland Health Marketing is a boutique digital marketing agency built for healthcare practices, law firms, and local service businesses that need senior marketing leadership without a full-time hire.

I’m Jess Holland, the founder. I work as a fractional CMO for a small roster of clients, which means I own the strategy and the numbers, not just the deliverables. In any given week I’m inside Google Ads and Meta accounts making live optimizations, auditing technical and local SEO, building CRM and funnel automations, and reporting results in the language owners actually use: leads, tours, consults, and booked patients.

My client work spans senior living, chiropractic, functional medicine, medical aesthetics, naturopathic care, and law. That focus matters. Healthcare and legal marketing come with compliance constraints, long consideration windows, and referral dynamics that generic agencies tend to flatten into a template.

How I work

I keep the roster small on purpose. Clients get direct access to me, not an account manager relaying notes. I lead a small team covering social media, video, SEO, and content, and I bring in specialized contractors when a project calls for it.

Every engagement runs on tracked data. Conversion tracking gets verified, attribution gets audited, and if a campaign can’t show its numbers, it doesn’t stay in the plan. You can see how that plays out in my paid ads management work, and in the client numbers I publish with the periods they came from.

Beyond the agency

I also co-founded Share the Signal, a nonprofit focused on child safety education, and co-authored the book Breaking the Code of Grooming.

If you’re weighing whether a fractional CMO engagement makes sense for your practice or firm, the fastest way to find out is a short conversation.