The cheapest revenue you have is already in your database.
Customer retention and lifecycle strategy for healthcare practices, law firms, and local service businesses.
Retention is the least glamorous line on a marketing plan and usually the highest returning one. It is also the fastest, because these people already know who you are.
I map the lifecycle from first contact through repeat and referral, then build the sequences that keep it moving.
Everyone is buying new leads while the old ones go cold.
A past patient, client, or customer already trusts you and costs nothing to reach. Most businesses have no plan for them at all, which is why acquisition keeps having to get bigger to stand still. When the schedule looks thin two weeks out, that dormant list moves faster than new spend, and the segments worth pulling are laid out in how to fill a slow week with patients you already have.
Common symptoms
What lifecycle work covers.
What retention means in each vertical.
How big is your list, and when did you last use it?
Fifteen minutes. If the answer is more than six months, there is usually revenue sitting there right now.