Holland Health Marketing

Paid adsVisibilityAll services

Spend that has to prove itself every month.

A local paid ads specialist for healthcare practices, law firms, and local service businesses.

Paid works when the offer is clear, the page behind it holds up, and the tracking measures something that matters. I build the campaign and the destination together.

I will also tell you when not to run ads. Pointing budget at a site that cannot convert is the fastest way to waste a quarter.

Cheap conversions are rarely good ones.

Broad match and smart bidding will find the least expensive conversion available, and in local service categories that is almost always the wrong person. The work is constraining the machine, then giving it a page and a tracking setup worth optimizing toward. I wrote about why lead quality drops the moment you scale spend, which is what this looks like a few months in.

Common symptoms

Cost per lead climbs every quarter
Leads arrive and almost none of them qualify
Conversion tracking counts form views instead of real leads
Ads point at a homepage instead of a page built for the offer
Nobody knows which campaign produced last month revenue
Spend went up and nothing downstream changed

What running ads properly involves.

Google Ads

Structure first. Match types, negatives, and competitor terms handled deliberately rather than left to automation.

  • Campaign architecture
  • Keyword and match strategy
  • Negative keyword lists
  • Ad copy
  • Bid strategy
  • Call tracking

Meta ads

Useful for demand you have to create rather than capture. Honest assessment of whether it fits your business.

  • Audience strategy
  • Creative direction
  • Lead forms
  • Retargeting
  • Lead quality review

ChatGPT ads

Advertising inside ChatGPT is open to accounts at scale. I run it for clients spending twenty thousand a month or more, where there is enough budget to learn from a new surface without starving the ones that already work.

  • Minimum $20,000 monthly spend
  • Placement and audience strategy
  • Creative and prompt aligned copy
  • Incrementality testing
  • Budget carved out, not borrowed

Landing pages

The page is half the campaign. Built for the specific promise the ad made.

  • Campaign specific pages
  • Conversion copy
  • Offer clarity
  • Mobile speed
  • Form design

Tracking and reporting

If it is not measured against booked work, it is not measured.

  • Conversion tracking setup
  • Call tracking
  • Lead quality scoring
  • Weekly reporting
  • Budget recommendations
By industry

What paid looks like in each vertical.

Healthcare and wellness

Consult and tour requests are the conversion, not form fills. Compliance shapes the creative, and cash pay versus insurance needs to be clear before the click.

See healthcare marketing

Law firms

The most expensive clicks in local advertising. Brand defense, tight qualification, and measuring against signed cases rather than leads is the entire game.

See law firm marketing

Local service businesses

Seasonal demand and local service area targeting. Call tracking matters more here than anywhere, because most of the conversions happen on the phone.

See local service marketing

Bring me your ad account.

Fifteen minutes with your account open. I will show you where the waste is before you commit to anything.