A plan, and somebody senior holding everyone to it.
Marketing strategy and vendor management for healthcare practices, law firms, and local service businesses.
Strategy is the foundation of everything else I do. Before any channel work starts, there is a written plan with priorities, sequencing, and a reason behind each move.
Then somebody has to hold the vendors to it. That is usually the piece missing, and it is the one that costs the most.
Everyone is busy. Nobody is deciding whether it is the right work.
A web person, an ads person, someone posting to social, maybe an SEO vendor. Every report looks fine in isolation and growth is still flat. The gap is that no one sits above the channels and makes the call about where the next dollar goes.
Common symptoms
You cannot say what your marketing budget is producing
Vendors report to you separately and never to each other
Strategy changes whenever somebody has a new idea
You are approving work you do not have time to evaluate
Two vendors are quietly doing the same thing
Decisions wait on you because you hold the full picture
What I own on your behalf.
By industry
Where the plan differs by vertical.
Bring me your current vendor list.
Fifteen minutes. I will tell you what is overlapping, what is missing, and what I would cut first.