Holland Health Marketing

Local service businessesAll industries

If you serve a radius, the map pack is your storefront.

A local service business marketing specialist. I am based in Colorado, working the Front Range from Fort Collins to Denver, and every plan I build starts with the radius you actually sell inside.

Rank there and the phone rings. Sit below it and you are paying for every call you get. Nothing else matters as much for a local operator, and it is usually the thing nobody is maintaining.

Along the Front Range the radius question gets sharper than most operators expect. The towns sit close together, so a business in Longmont is fighting a different map pack in Boulder than it is in Firestone, and the plan has to say which of those you are actually trying to win.

The second problem is rhythm. Demand swings by season, marketing gets switched off in the slow months, and the ranking earned in spring is gone by fall. Steady beats loud in this category, every time.

The pattern is remarkably consistent across trades.

Different trade, same six problems. That is good news, because it means the fix is known work rather than guesswork.

Common symptoms

You do not appear in the map pack for the work you actually want
Demand swings hard by season and marketing stops in the slow months
Most calls are price shoppers comparing you to the cheapest option
Lead flow is good one month and empty the next
Quotes go out and nobody follows up on them
The website has not been touched in four years

Operators I work with.

  • Home services
  • Trades
  • Studios
  • Clinics
  • Boutique local operators

Weakest layers in this vertical

Where local operators usually lose the most.

Visibility

Google Business Profile is set up once and never maintained. Categories, services, photos, and questions are all ranking factors sitting empty, and once they are filled it is a review request that fires off a job your crew already closes that keeps the profile moving.

Profitability

Without call tracking, nobody knows which jobs came from where, so budget decisions get made on instinct.

Convertibility

Quotes go out and nothing chases them. A simple follow up sequence usually pays for the whole engagement.

Talk through your service business on a 15 minute call.

Send me your Google Business Profile link before we talk. I will have specifics ready.