The most expensive local auction there is.
A local law firm marketing specialist. I am based in Colorado and I work with firms from Fort Collins to Denver competing for cases inside a defined geography.
Clicks cost real money, competitors bid on your firm name, and one bad intake week can wipe out a month of spend. Volume is not the problem in most firms I meet. Qualification is.
The firms that win locally are usually not the ones spending the most. They are the ones whose practice area pages actually answer the question, whose attorney bios read like people, and whose referral relationships are marketed instead of assumed.
Geography decides more than most firms expect. A Denver firm and a Fort Collins firm are running different auctions even when they practice the same law, and the plan has to reflect which counties you actually appear in.
If two or three of these are true, the spend is not the issue.
Legal marketing fails quietly. The reports keep looking fine while the signed case count stays flat.
Common symptoms
Firms I work with.
- Trial attorneys
- Personal injury
- Family law
- Estate planning
- Small and mid size firms
Weakest layers in this vertical
Where firms usually lose the most.
Talk through your firm on a 15 minute call.
Bring your cost per signed case and your intake process. Those two numbers usually tell the whole story.