Social media managementClickability

A weekly cadence you can count on, built to feed search.

Most social management is priced by vibes and delivered by volume. This is a fixed weekly cadence with a defined scope, written from the same keyword and message strategy driving your SEO. You always know exactly what is going out and why.

What goes out every week.

Typical week. The mix shifts with the season and the campaign, but the volume holds, because consistency is what makes any of this compound.

The weekly cadence

Three to five posts per week
One to two reels per week
One blog post per week
One review request per week
Everything written to support your search strategy
Channels

I manage all of it, from one calendar.

Same message, formatted for where it lands. Nothing gets cross posted raw.

Instagram

Reels, carousels, and the visual proof people check first.

Facebook

Community reach and the audience that still books by message.

TikTok

Short video for reach outside your existing following.

YouTube

Long form and Shorts. The second largest search engine there is.

LinkedIn

Referral partners, commercial buyers, and personal credibility.

Pinterest

Long tail discovery that keeps sending traffic months after posting.

Nextdoor

Neighborhood recommendations, which convert better than any ad. Available as an add on.

Google Business Profile

Posts, photos, and questions. A ranking factor, not a directory.

A week of output

What actually goes out.

Book a 15 minute call
Short form reel still from a client social campaign
Google Business Profile location photo
Carousel post featuring the practice team
Vertical video still from a short form post
Founder portrait used for LinkedIn posts

A sample of the creative that ships in a typical month.

Results

Social data worth nerding out over.

May 1 to August 1, 2026, pulled from the live accounts. Client names withheld by agreement.

A chiropractic practice

Full stack management across Facebook, Instagram, Google Business Profile, and YouTube. 288 pieces of content published in the period.

Instagram

1,058

Followers, 134 posts published

Facebook

14.43K

Views, 186 followers, 125 posts

Google Business Profile

1,259

Reach. 488 Maps, 771 Search

YouTube

7,893

Video views across 29 videos

A medical aesthetics practice

Facebook, Google Business Profile, and paid social run together, so organic content and ad spend point at the same offer.

Facebook

43.48K

Views, up 98.42 percent

Facebook

93

Followers, 76 posts published

Google Business Profile

989

Reach. 516 Maps, 473 Search

Maps reach

Up 90.41%

Against the prior period

A functional health clinic

Search led social. Content built from the same keyword plan driving the site, which is why the Google Search side is doing most of the work.

Google Business Profile

4,434

Total reach in three months

Google Search

3,530

Discovery through search

Google Maps

904

Discovery through Maps

Channels managed

Five

Facebook, Instagram, Pinterest, GBP, web

A spine and injury center

A newer account started close to zero. Steady weekly output, no paid boost, no follower buying.

Instagram

Up 53.7%

Followers, 54 to 83 in three months

Content published

71

Posts and reels in the period

Cadence held

100%

Every scheduled week shipped

What is included, and what is not.

Included

  • Content strategy
  • Keyword aligned topics
  • Copy and captions
  • Graphics
  • Short video editing
  • Weekly blog post
  • Review request cadence
  • Scheduling and publishing
  • Weekly performance read

Not included

  • Daily stories
  • Comment and DM responses
  • Community management

Stories and comment replies belong to whoever is closest to your customers. They are fast, they are personal, and outsourcing them usually makes a brand sound like a stranger.

Every piece is doing two jobs.

The blog post targets a keyword you can realistically rank for and answers a question your buyers actually ask. The posts and reels pull from that same piece, so social distribution and search coverage come from one unit of work instead of two.

The weekly review request is the quietest line item here and often the highest returning one. Review volume and recency move map pack position, and a steady one per week beats a burst every quarter.

Social media management is included in the Growth plan, and can be added to any other level.

See plans and pricing

Want to see what a month of this looks like?

Fifteen minutes. I will walk you through a real calendar and the keywords behind it.