Holland Health Marketing

SEOVisibilityAll services

Search that brings you the person already looking.

A local SEO specialist for healthcare practices, law firms, and local service businesses.

Someone in your area is searching for what you do right now. SEO decides whether they find you or the practice three miles away with a better maintained profile.

This is a genuinely technical plan paired with a real publishing cadence. Four posts a week, a clean crawl, and a profile that is actually finished. Rankings should be moving by month three.

Most SEO problems are structure problems, not effort problems.

A site search engines cannot crawl properly. A Google Business Profile with half its fields empty. Content aimed at volume instead of intent. The fix is technical and unglamorous, and it is where the compounding value lives. I wrote about why a new site cannot find its own name in Search Console, which is usually where this starts.

Common symptoms

Competitors show up in the map pack and you do not
Your own brand name does not reliably return you in search
Traffic looks fine and the calls do not follow
You rank for pages that do not matter and are invisible on the ones that do
Nobody has opened Search Console in a year
Content goes up and nothing happens

The full search stack.

Technical SEO

The layer that decides whether anything else can work. Deep, specific, and documented.

  • Site architecture
  • Crawlability and indexation
  • Core Web Vitals
  • Schema markup
  • Internal linking
  • Redirect mapping
  • Search Console diagnostics

Content and on page

Four blog posts a week, aimed at intent rather than search volume, plus the pages that carry commercial terms.

  • Keyword strategy
  • Service and practice area pages
  • Location pages
  • Metadata
  • Content calendar
  • AI search readiness

Local search

For a business that serves a radius, this is the highest intent surface on the internet.

  • Google Business Profile
  • Map pack strategy
  • Local directories
  • Citation consistency
  • Review strategy
  • Multi location structure

Authority

Authority sets the ceiling on everything else. Earned slowly, lost quickly.

  • Link acquisition strategy
  • Digital PR
  • Citation cleanup
  • Industry placements
  • Toxic link removal
By industry

What search looks like in each vertical.

Healthcare and wellness

Condition and treatment pages carry the search volume, but reviews and profile completeness decide who gets called. Multi location practices need structure that stops locations competing with each other.

See healthcare marketing

Law firms

Practice area pages are where firms win or lose, and brand defense matters as much as ranking. Most firms are invisible on the terms that produce signed cases and paying full price for the rest.

See law firm marketing

Local service businesses

The map pack is the storefront. Categories, services, photos, and questions are ranking factors, and service area pages are how you show up beyond your own street.

See local service marketing

Want to know what is actually broken?

Send me your domain. Fifteen minutes and I will tell you what I see in your crawl, your profile, and your content.