Category: Law firms
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What a small firm should actually post on LinkedIn to get referrals
Most attorneys treat LinkedIn as a resume with a feed attached. The referrals you want come from other lawyers and local professionals remembering what you do at the moment a matter lands on their desk. That takes four posts a month, not a content calendar.
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How to grow a second practice area without starving the one that pays the bills
Splitting the budget down the middle makes both practice areas worse. The new area needs a separate line with its own timeline and its own numbers, and the first two steps cost nothing.
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The follow up that turns a consultation into a signed case
Most firms treat a consultation that did not sign as a closed file. It is the most expensive lead you will ever get, and a short follow up sequence recovers a meaningful share of them.
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How to respond to a bad review when you cannot discuss the case
A one star review from a former client sits at the top of your profile and you are not free to say a word about the matter. You still have to respond. The response is not for the reviewer. It is for the next person reading.
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Your attorney bio pages are doing more work than your homepage
The bio is the last page a referred client opens before they call, and usually the one nobody has touched since the site launched. Fixing bios is the cheapest conversion work a firm has available, and it ranks.
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Where your cases actually come from, and how to find out
Most firms can name one referral source and guess the rest. The unmeasured half of your case flow is where budget decisions quietly get made. Here is how to close that gap in about a month.
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How to write a practice area page that a real person finishes reading
Generic legal pages all say the same nine things. This is the structure I use to make one page carry the search term and the argument at the same time.
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What a healthy cost per lead actually looks like for a personal injury firm
Benchmarks are useless without qualification rates attached. Here is how to work backward from signed cases to a number you can hold your ad spend against.