Category: Local service
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The repeat work most service businesses never ask for
You finished the job, got paid, and moved on. The customer who already trusted you once is the cheapest work on your books, and most companies have no system for going back. Here is one that takes an afternoon to build.
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Your job site photos are the local marketing asset you are not using
Your crews are already standing in front of proof every day. Photos from real jobs do more for bookings and local visibility than another round of citations, and most companies never collect them.
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When lead generation sites outrank you for your own services
Search your main service plus your town and the first several results are directories you already pay to be listed on. That is not a glitch. Here is what you can realistically take back, and what you should stop spending money trying to win.
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How to market a seasonal service business in the months nobody is calling
Most service businesses cut marketing to nothing in the slow months and then wonder why the busy season starts two weeks late. Rankings and reviews move on a lag. Here is where the quiet month budget should go.
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Why your service area pages do not rank, and what to build instead
Twelve near identical pages with the city name swapped is the most common SEO project a local service business pays for, and it almost never works now. Here is what earns rankings in the next town over.
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Reading Search Console like a diagnostic tool, not a report card
Impressions without clicks, clicks without conversions, and pages that were indexed then dropped. Each pattern points to a different problem worth fixing.
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A review system your front desk will actually keep using
Review volume is a ranking factor and a trust factor. Any process that depends on someone remembering will fail by week three. This one does not.
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The four Google Business Profile fields most clinics leave blank
Categories, services, products, and the questions section. Filling these properly moves map pack position more reliably than another round of citations.