Category: Paid ads
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Local Services Ads or Google Ads: which one to fund first
Google will sell you two different things on the same results page. One charges per lead, one charges per click, and they reward completely different work. Here is how to decide.
· Paid ads -
Why your Google Ads lead quality drops the moment you scale
Broad match plus smart bidding will find the cheapest conversions available, and cheap conversions are rarely good ones. Here is how to constrain it without killing volume.
· Paid ads