Category: Strategy

• Should your business be optimizing for AI search yet?

  Short answer, partly. The work that makes you quotable in an AI answer overlaps heavily with the work that already makes you rank, and there are two things worth adding now.

  September 1, 2026

  · Strategy

• Why your brand name is not showing up in Search Console yet

  A new site can rank for its own name in days, or it can take two months. The difference is almost never content. It is indexation, entity signals, and whether anything anywhere else on the internet confirms that your business exists. Here is the order I check them in, and the three fixes that resolve…

  July 22, 2026

  · Strategy